I had actually wanted to come out with a new research topic for UIR which is called "Discuss the development of online shopping trend". But stayed to do my current topic in the end.

I guess online shopping has become a trend for many of us nowadays. It's convenient and very easy to use. People do not need to step out of their comfort zoons to get their shopping done online. Time for travelling is greatly saved. Products online is much more cheaper as compared to the retail stores due to the fact that business owners save the fees for renting a store and manpower. Online shopping also allows us to compare the price across various stores easily with just a few clicks. Goods are delivered to your footdoor. So convenient, no wonder more and more people are adopting the trend of online shopping.

However, there are also some disadvantages for online shopping, such as online payment security. Hackers may steal credit card information and make use of it. Thus, it is very important for consumers to check for the security measures the website has taken. Moreover, goods may appear nice and pretty on the picture, but when you receive the goods, it may not looks so appealing as compare to the pictures displayed on the website. people who adopt the trend to shop online may lost touch with the experience of real life retail shopping.

In conclusion, it is a large and potential market for online shopping. Other than the benefits it may offer, one must also take into consideration the negative effects it may bring along.

Nonthelessly, if it is taking longer to shop online, there is a reason: stickiness, it glues customers to visits the sites with product information like consumer reviews and stories.

Stickiness was heralded during the dot-com boom, and ridiculed during the bust. But now a confluence of technological and consumer trends is prompting e-commerce executives to again think of their online stores as multimedia shopping extravaganzas.

Online shoppers, shop smartly ans safely.